Inbound lead generation is the process of being found by prospects who are looking for your products or services. Because they are looking for you, they tend to be more highly qualified and ready to buy.
As much as 70% of the sales cycle is over before a prospect reaches you. This is because buyers, today, expect to conduct their initial education online and self-directed.
That means that you need to be there to help them before they ever contact you. Inbound marketing is essential for your company to be a part of the considered set as they research options to solve their needs. Inbound lead generation is built on educational content that reaches the prospect during this critical research phase as they look for solutions to their problems.
KEO Marketing will put together a targeted lead generation program including strategic content creation, search engine optimization, social media marketing and more to reach your prospect’s decision makers.This targeted inbound lead generation program drives more quality leads than without it.