Inbound marketing is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it. The result is the development of brand recognition, credibility and preference due to connecting with the prospects during their research.
Inbound marketing differs from outbound marketing in that it provides information rather than placing advertisements and direct mail. With inbound marketing the company produces and distributes useful and valuable content (blog posts, articles, email newsletters, etc.) and couples this with strategic search engine optimization, social media and mobile marketing. Companies that use inbound marketing report a higher number of qualified leads, higher conversion rates and increased revenue.