ABM Marketing, or account based marketing, is revolutionizing the B2B industry.
When B2B marketers create and execute an account based marketing strategy, they hone in on coveted high-value accounts and forge relationships with key stakeholders. Instead of initiating contact with prospects with cold calls and generalized content, they are now personalizing their efforts, working together, and reaping the benefits.
B2B marketers are utilizing ABM for a variety of reasons.
Are you considering an account based marketing strategy? KEO Marketing’s team will help you get started with an account based marketing strategy that will take your prospects through the sales pipeline.