Working With an Account Based Marketing Agency

In this competitive environment, having an account based marketing strategy is increasingly important to generating high quality leads from target accounts.

If you are serious about launching your ABM strategy, you need to work with an experienced account based marketing agency to ensure you are successful.

The account based marketing agency will also assist you when it comes to the actual tactics of ABM marketing. The stages of ABM include the following:

• Defining the accounts you want to target.

• Figuring out the key stakeholders and the structures of the accounts.

• Creating personalized content for these prospects.

• Promoting and distributing the content through the appropriate outlets.

• Facilitating communication with salespeople and driving prospects to conversion.

• Measuring results, looking at KPIs, and optimizing for the future. 

Working with an account based marketing agency requires alignment and frequent communication. The marketing agency will need to be an extension of your team. An experienced ABM agency can help you set up and execute a successful strategy more quickly and effectively than doing it alone.

With more than 16 years of experience, KEO Marketing is uniquely positioned to help you set up and execute a successful account based marketing program.