Display advertising, as we once knew it, has changed. Businesses with a presence online are no longer able to be competitive in their respective markets with a simple banner ad. As major search engines like Google and Bing shift their attention toward user intent and behavior, online advertisers must leverage new ways to compete.
The intent of an Internet user is now being defined by user profiles, their search terms, search behavior, social networking profiles, site visit history, and more. With these factors affecting the search engine result pages (SERPs), businesses must leverage new display advertising strategies so that they are included in post-search results.
KEO Marketing, a seasoned provider of display advertising, can develop you an online or display advertising strategy that will attract qualified searchers and leverage online user objectives and behavior. Using our expertise, campaign optimization, and well-researched behavioral targeting on your consumers, we are able to design attractive, effective online display advertising strategies, and content that will increase visits to your site and boost conversion rates.