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Why Your Website Needs a Redesign for 2018

What are some of the signs it might be time for a more responsive web design in 2018?

KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients. For this article, our experts culled the design issues we see most often. The following points out why your website needs a redesign for 2018.

Is your website ranking on the first page of search engines for your most important keywords?

Google uses a range of methods to decide what pages they display on the first page in results. While their exact formula is secret, you can do a few things to improve your Google rankings. Beware if someone promises quick results; SEO web design takes time to get the solid results you want.

Consider the following strategies to help you rank more highly.

  • Use keyword phrases that your customers use to look for your services. Long-tail keywords or keyword phrases help you rank for the types of questions and phrases people use today to search for content. Putting energy and effort into keyword phrases will naturally improve your site rankings, but don’t overdo it. You want it to feel and look natural. One way is to stick to one to two main keyword phrases or subjects per page. Create content that is clear, easy to read, and easy to search. Put your big ideas out there first so your target audience gets to the meat right away.
  • Manage keyword density. Keyword density means how often your keywords occur in your content. Too much, and Google will think you are gaming the system and decrease your rankings. Too little, however, and your pages will not pop up as often in search results. The trick is to make sure your keyword density is approximately 2% throughout your page. Be sure to leverage related keywords and make the copy sound normal to a reader.

Pay attention to links. Hyperlinks are a big factor in SEO web design, Google search results, and it looks at both links to and from your website. You can use the links in your web pages to emphasize your keywords by embedding the links in your content instead of saying “Click here to learn more about ________.”Links from other sites to your website are also powerful ways to increase your rankings. Make sure they are legitimate links from high authority websites that relate to your content, however.

Are Your SEO Results Down?

While the previous suggestions will help your SEO results, you can use other ways to improve SEO. Here are a few of the top strategies for 2018:

  • Incorporate voice search. Voice search through digital assistants will be huge in 2018. With digital assistants’ accuracy improving greatly, expect your target audience to use them at work and at home to search for what your company offers. It will be crucial to optimize for voice search if you want your SEO results to improve. One basic to focus on includes optimizing for the way people naturally talk, such as using full sentences and asking questions.
  • Optimize for actions on apps. People ask more of their digital assistants by commanding them to search apps for their keywords. If you have an app, app indexing will make sure users can access it through search and their digital assistants. For instance, Apple produced SiriKit to help your iOS and watchOS apps work with Siri.

Is Your Site Mobile Responsive?

Since Google is rolling out a new Mobile First Index in 2018, you want to make sure to utilize responsive web design for mobile devices. Google will place more importance on the mobile version of your website by showing it first in search results. This new strategy will have a big impact on how your target audience finds your company.

In addition, Accelerated Mobile Pages (AMP) is important in 2018. AMP is an open-source coding standard that allows websites to load quickly on mobile. If you are not using AMP in your website redesign, you risk potential leads clicking away from your site to go to a competitor.

Finally, responsive web design means your website looks good across multiple screen sizes like a smartphone, tablet, desktop monitor, and even on wearables. Google will not rank your website high if you are not providing an incredible experience to users. Since ranking with Google should be high on your list, you need to make sure your website responds accordingly.

Conclusion

Put these pieces together to create a website redesign that presents your brand in the best possible light in 2018. You cannot afford to be left behind; by incorporating the above strategies, you can rest assured you are meeting or exceeding your prospective customers’ demands and staying up to speed with Google and other search engines. Put your website in the best position to generate new leads and sales in the new year.

About KEO Marketing

KEO Marketing, Inc., a leading B2B digital marketing agency in Phoenix, Arizona, develops and implements strategies to help clients significantly increase leads and sales.

If you are ready to transform your website into a powerful marketing tool in 2018, contact KEO Marketing to get started with a free website design audit.

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.