KEO Marketing

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New Marketer’s Guide: 5 Strategic Approaches to Website Design and Development for Increased Conversions

5 Approaches to Website DesignKEO Marketing has released a new Marketing Guide entitled, “5 Strategic Approaches to Website Design and Development for Increased Conversions.” This report is a departure from the usual guides which focus on layout and copy. Instead you will learn techniques to get past the ever-shortening attention span, capture and keep your prospect’s attention, tell your brand story effectively and move the visitor through the buyer’s journey to ultimately making a sale.

In this guide you will learn tools such as:

  • Directing the web visitor toward an objective.
  • How to design sales funnels into your website.
  • How to tell your brand’s story effectively.
  • How to design for clarity and engagement.
  • The importance of designing the website for mobile users.

Included in the guide are examples of the each tool, links to websites that are using the tools and implementation steps.  Also included are case studies showing the effectiveness of results-centered design including a website which, by using just one of these tools, gained a 210% increase in traffic and a 124% increase in leads from all their inbound marketing efforts.


If you are ready to improve the design of your website, click here and download your copy today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.