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Marketer’s Guides

Let KEO Marketing be your resource for up-to-date information about best practices for SEO, mobile, local and social following the latest algorithm updates. Download our complimentary Marketer’s Guides today.

Marketer’s Guide: The Ultimate Guide to B2B Lead Generation Success

Generating leads for B2B companies requires a comprehensive roadmap and an integrated strategy. Learn from multiple examples of a proven success formula in action, discovering how numerous B2B organizations combine content marketing tactics with tried-and-true lead generation principles to increase sales.


​​Marketer’s Guide: ​10 Trends Successful B2B Marketers Can't Ignore in 2016

​As 2015 comes to a close, seize the opportunity to reflect back on what has and hasn’t worked for you this year–and identify new trends to stay ahead of the pack. To give you a head start, we have compiled a few predictions about where successful marketers will be focused in 2016.


Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI

Aligning your search and display efforts can maximize ROI and provide for an efficient use of both time and resources. Learn how search has evolved over time, and how combining your search and display strategies can provide the best exposure for every stage of the buying cycle.


Marketer’s Guide: Complete Guide to Mobile Responsive Web Design

Do you have a separate mobile version of your website? If so, it might be time for an upgrade. With so many users accessing web content via a wide variety of different devices, it is becoming increasingly urgent that businesses transition their site(s) to a responsive design, ensuring compatibility with any type of device a visitor may be using.


Marketer’s Guide: Top 7 Changes in Online Advertising

Learn more about what the surge in mobile usage means for your marketing strategy, how programmatic advertising (combined with real-time bidding) can help you save time and money, why you should consider paid advertising to promote your marketing content, and what native advertising is, and how it can be used effectively by B2B marketers.


Marketer's Guide: Top 10 Changes in Google Analytics

Learn more about why secure search was such a major blow to marketers, how better segmentation provides you with more specific data, ways that new features can help with your remarketing efforts , and how a new category can help you prevent one of the things most likely to annoy website visitors.


A Marketer's Guide for Going Mobile

Learn more about Mobile Marketing, tips for incorporating mobile-friendly tactics across all channels, and how Google's new algorithm affects your mobile tactics.


Top 7 Things You Should Know About SEO and Social—Post Hummingbird

Learn more about Hummingbird, how it affects your SEO and social campaigns, and where you need to focus your efforts in order to achieve the best results from Hummingbird's formula.


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