Marketer’s Guide: 6 Keys to Success in Display and Programmatic Advertising in 2016

Download our latest guide, “6 Keys to Success in Display and Programmatic Advertising in 2016.”

Business-to-business marketers who haven’t yet considered programmatic advertising as a complement to their day-to-day marketing campaign tactics have an opportunity to significantly enhance their digital marketing strategies and deliver even better return on investment.

Digital ad spending will surpass TV for the first time ever this year marking a major milestone in advertising trends. The two advantages of programmatic advertising, automated buying and relevant ads, guarantees marketers quality targeted traffic, more efficient media spending, greater control in ad buying and real time optimization. This ensures they can increase the effectiveness of their ad campaigns by targeting the right audience at the right time with the right message.

Learn how you can leverage recent changes in programmatic advertising with KEO Marketing‘s new marketer’s guide, “6 Keys to Success in Display and Programmatic Advertising in 2016.”

In this guide, you will learn:

• What programmatic advertising is and why it’s important
• Ways in which personalization and hyper-relevant targeting can really pay off
• How to use programmatic across channels and devices
• Why you should make moment marketing a top priority
• How the programmatic is changing digital advertising

Download this new complimentary marketer’s guide from KEO Marketing now.