How You Can Benefit from Online Lead Generation Services
With so much advancement in the field of technology and easy accessibility of the Internet, more companies have begun using online resources for lead generation. However, finding new customer leads can be a time-consuming and frustrating task for most businesses. Running a business and building sustainable growth demands a lot of time and effort. Adding time for online lead generation can affect the marketing team and other departments within the company. If you are looking for resources to increase the online sales of your products and services, then hiring the services of a company who specializes in lead generation can prove to be beneficial in many ways.
In this article, we will discuss some of the benefits to hiring a lead generation agency that can help you to decide if now is the time to hire one.
Access to a Team of Lead Generation Experts. In-house marketers usually perform several functions from strategy and program planning to copy editing and data analysis. This broad range of tasks can bog down their lead generation efforts. An external marketing agency that focuses on online lead generation services offers a team of experts who stay on top of the changing digital landscape and the components and players that will impact lead-generation programs. Staying up-to-date on online lead generation channels and techniques is a full-time job. A great online lead generation agency will support your internal marketing team and add leverage to help you grow your business faster.
Quality leads at all stages of the buying cycle. Qualified and quality leads are an essential part of a great lead generation program. An expert external marketing agency will set qualification metrics and criteria based upon collaboration with your internal marketing team and then build programs around capturing agreed upon levels of leads. When done properly, unqualified leads are filtered out before they are entered into your sales funnel, thereby optimizing the actions of your sales teams. Regular reviews of lead quality are part of the external agency’s interaction with the business to ensure that quality remains at desired levels.
Reduced cost per lead. Cost-per-lead is an important metric of lead generation. Hiring an agency that specializes in online lead generation services can mitigate this cost through several methods. Managing conversion rates to deliver an increase in leads is the most important. As we discussed earlier, the team of experts continuously analyzes and optimizes the programs according to changes in search engine algorithms. By adapting to these changes, and testing everything from ad copy to landing page conversions, a successful campaign will result in a larger quantity of qualified leads at a lower price.
Second, costs decrease because of the reduction in the hidden costs of marketing. A lead generation campaign is not a simple thing. There is a significant number of moving parts that impact not only the marketing department but other departments as well; graphic design, web design, IT and the sales team to name just a few. This involvement can lower productivity in these departments and add to costs. An external agency removes the need for these departments’ involvement and maximizes productivity. Removing the pressure from the various departments reduces the overall costs of the campaign.
Greater productivity in your sales team. An external agency that specializes in online lead generation services will set strategies and tactics for optimization of your marketing automation program. Delivering highly qualified leads can improve lead scoring and reduce the time necessary for a sales-qualified lead to go to the sales team for follow-up. By co-developing rules and policies for identifying a quality lead and then leading them to conversion (downloading a white paper, for example), the sales teams’ productivity improves through shorter time-to-purchase and longer lifetime value of the customer.
Increased sales and revenue.
The combination of increased qualified leads and lower costs builds the overall revenue per client as well as quarterly revenue streams. Qualified leads require less time in the funnel before purchase, and they are more likely to be repeat customers. The decreased costs from outsourcing the duties of the lead generation provide a reduction in cost-per-lead which enhances the revenues.
Overall, there are many benefits of hiring an external lead-generation team. When considering it, be sure to check and analyze the companies you are considering carefully. Many companies want to help you with lead generation, but there are important work and compatibility issues that must be settled before you sign the contract. Make sure you make the best decision so that your return-on-investment is a positive one.
To learn more about improving the results of your lead generation services, connect with a KEO Marketing expert. Contact KEO Marketing or call us at 888.702.0679.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.