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Programmatic Keys to Success for 2016

Succeed with Digital Advertising for 2016Programmatic advertising is poised to have a record year in 2016. Marketers who want to use highly targeted and relevant ads for maximum results should consider adding digital advertising into their budget. Programmatic will soon become a standard part of every digital ad campaign so if it isn’t already part of your existing strategy, you might want to expand your efforts.

It is important to know what programmatic advertising is and why it’s important to marketers and advertisers alike. Hyper-relevant targeting and an increased ROI are the top two benefits of programmatic advertising that successful marketers are leveraging.

To assist marketers in diving into the world of digital advertising, KEO Marketing has released a new guide entitled, “6 Keys to Success in Display and Programmatic Advertising in 2016.” This informative guide highlights the ways B2B marketers can incorporate display and programmatic advertising into their marketing strategy for increased growth.

The increased audience segmenting plays a key role in why programmatic is growing in popularity for marketers. One major way they benefit is the ability to target the right audience at the right moment.

The guide also reviews ways programmatic buying can be optimized across channels and devices, meeting the demand for consumers expecting increased levels of personalized targeting. Because we are in a customer-driven business era, brands need to run campaigns that reach consumers on every one of their screens.

There are many more reasons to consider programmatic as a component of your overall digital strategy. For the full list of ways successful marketers are using programmatic trends to their advantage, check out this new marketers guide from KEO Marketing here.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.