Google Becomes Part of New Alphabet Company
In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google.
While much about this new Alphabet corporate umbrella and the reasons for its creation are still a mystery, one factor may have been a desire to find a way for Google to get back to focusing on its core purpose, while allowing the company’s seemingly unrelated services and products to have a different home within a larger corporate structure.
For a while now, Google seemed to be trying to be all things to all people, branching off in a wide variety of different directions that each seemed to take it farther away from its initial purpose. In some cases, that had the effect of diluting the brand or providing a somewhat confusing picture of exactly what it was that Google wanted to be.
This move seems intended at least in part to help Google return to its roots. “This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead,” Page wrote in the blog announcement.
Once all of the details are ironed out and things settle in, this will likely have positive consequences for businesses and anyone else who wants Google to focus on search again. Allowing the company to concentrate solely on search without other distractions should help ensure continued advancements and improvements in that area, which would mean good news for marketers and businesses that rely upon search engine optimization to achieve their marketing goals.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.