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Facebook Offers Useful New Video Options

Facebook offers new video optionsFacebook is stepping up its efforts to position itself as a go-to venue for sharing videos, including those created by businesses and other content publishers.

The social media network just announced a host of updates and new features for Page owners/managers designed to make video sharing easier, more effective and possibly more rewarding in terms of helping marketers achieve their business goals.

Some of the new features are aimed at giving the users more control over who sees their videos, and when. You can target specific audience groups by age and gender, in addition to the previous options of location and language. You can also establish an “expiration date” for videos, after which they will no longer be visible but you will still be able to view insights related to those expired videos.

For customization, you can add your own thumbnails to videos. Plus, you can label videos based on interest categories such as News or Entertainment.

One interesting new feature is the ability to make videos private. This means they can only be accessed via the direct url. They won’t be found via a search, and won’t appear on a news feed or timeline. This can come in handy if you want to share a video with specific customers or leads, but don’t want the general public or your competitors to see it.

There are also new customization features, and a new Video Library that serves as a repository where you can save, organize and update your videos. Within the Library, you can change a video’s metadata, replace the thumbnail image, prohibit third-party embeds, manage distribution options and handle other tasks. Changes can be made to individual videos one at a time, or across the board to multiple videos in bulk.

Marketers who need help from a B2B marketing agency with their video content or any other part of their marketing strategy can get the assistance they need from KEO Marketing.

Christian Lowery

Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.