Why You Must Know Your Social Media Followers
One of the most challenging and time-consuming aspects of social media marketing is identifying the best ways to connect with your particular target audience. It isn’t enough to just post a bunch of random thoughts and updates. You must put careful thought into the type of content you share, the topics covered within it, and how that content is presented.
You need to know that the particular content and updates you are sharing will resonate with your fans or followers and motivate them to engage with you or take action. Otherwise, you are just wasting your time. You might as well just be shouting into an empty void. Effective content will make your readers more likely to take action, or at least remain engaged with you until you can convert them at some point in the future.
Plus, content that prompts interaction is more likely to be seen by lots of people. Twitter and Facebook have both recently made changes to their algorithms that emphasize engagement. This means content that receives positive reactions will get increased visibility. Posts that get ignored, on the other hand, will likely quickly get buried in news feeds and timelines.
So now you realize why it is important to really get to know your social media audience. But how exactly can you accomplish that?
Analytics can provide a wealth of information about your audience. You can discover a variety of demographic information about your audience, which can help you develop personas to guide your engagement efforts. Also, by closely analyzing metrics related to posted content, you can easily see which items tend to be more popular with your followers.
Also, we cannot stress enough the importance of listening and observation. Spend time quietly monitoring groups where your target prospects actively participate. Pay attention to the topics and keywords they mention frequently, and note the issues or questions that seem important to them.
Then again, you could also just go the direct route. If you want to know what is important to your followers, why not just ask them? This shows that you care about their challenges, and value their input.
Social media engagement and monitoring should be a core part of your marketing campaign, and KEO Marketing can help you best connect with your audience.
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Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.