LinkedIn Launches Content Sharing Tool Called Elevate
LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results.
It has scheduling functions similar to those of Buffer and Hootsuite, while also providing suggestions of helpful content to share.
The goal is to help companies increase engagement and content sharing by their employees. This in turn helps the visibility of (and engagement with) the company’s page. It also helps improve the perception of the company and its staff as experts who are always in the know about the latest important happenings in the industry.
As LinkedIn explains in the launch announcement, “When a LinkedIn member shares six pieces of content, on average, they receive six profile views and make two new connections, which helps them strengthen their professional brands. At the same time, the company they work for receives six job views, three Company Page views, and one Company Page follower, which helps them better hire, market, and sell.”
Suggested content is chosen by a combination of human curation and algorithmic recommendations from LinkedIn Pulse and Newsle, which is now part of LinkedIn. Sharing on LinkedIn and Twitter is done via the Elevate mobile and desktop apps. Once content is shared, you can then track how often it gets liked, commented on or reshared.
Elevate is currently available by invitation only, so you will need to ask to be considered for that invite-only list. Widespread availability is expected later this year.
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