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Email Marketing: Spending and Automation on the Rise

Email Marketing: Spending and Automation on the RiseEmail marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers.

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015. Not surprisingly, social media and mobile marketing are also high on the list.

As businesses invest more money into their email marketing efforts, they also want more efficient systems that offer maximum results for the investment. With budgets and staff often stretched thin, companies are eager for ways to establish a system that requires minimal hands-on work.

That explains why automation programs and structured/timed processes are becoming increasingly popular with marketers. Automation software and related programs and services have grown and improved to the point where they offer a wide range of solutions for marketers across all industries. No matter what your goals or needs are, you can likely find an assortment of automated solutions to make the process much easier and more efficient. It’s a good idea to shop around, compare the available options and consider how each selection might complement or integrate with your existing resources and processes.

These automated tools work in conjunction with data, and as the selection and quality of automated resources increase, so too does the amount of information available to marketers. Without much difficulty, B2B marketers can discover a lot about their customers, website visitors and prospects. This information is valuable in helping businesses target their messaging to provide relevant content that is most likely to strike a chord with the recipient.

The ideal marketing strategy involves using automation and data together in a strategic and well-planned manner, providing the most cost-efficient and successful combination to help you achieve the results you are seeking.

KEO Marketing can develop an email marketing strategy for you that uses a proven combination of all available tools and resources, including automation and analytics.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.