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Marketer’s Guide to Changes in Online Advertising

Marketer’s Guide to Changes in Online Advertising  For B2B marketers, the ability to effectively reach and connect with an online audience is critical to a successful marketing strategy. This is, after all, where most of their potential customers spend a large portion of their time in today’s always-connected business landscape.

For businesses, an effective and well-planned online advertising strategy is essential. However, with online advertising growing and changing so rapidly, it can be challenging to keep track of the newest developments and most up-to-date tools and tactics.

To help B2B marketers stay informed about some of the most important recent developments, KEO Marketing has created a Marketer’s Guide entitled, “Top 7 Changes in Online Advertising.”

This concise, easy-to-read guide touches on several of the major events and additions in the online advertising world, including the explosion of mobile and the rising popularity of programmatic advertising. The report also explores ways that businesses can take advantage of paid tools to help promote their marketing content online.

Download your copy of “Top 7 Changes in Online Advertising” today!


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.