Social Media: Simple Tool Increases Leads and Conversions
As most B2B marketers already know, much of their job involves establishing and maintaining relationships with customers (and potential customers). Cultivating those relationships can be a time-consuming process that involves a lot of effort, along with good people skills.
Many brands have discovered how helpful social media can be in communicating and engaging with their customers and others who may be interested in your brand. This is also a great way to spread the word about product updates, company news and great content you want to share.
However, there is one specific aspect of social media that doesn’t seem to get as much attention from B2B marketers as it should—and this oft-overlooked tactic can be extremely valuable in attracting and converting website visitors and customers.
That secret weapon? Social logins. This tactic bridges the gap between social media and your own website. It lets you learn about users who were previously lumped under the dreaded “anonymous visitor” category of website traffic. Now you will be able to gain valuable insight about these formerly mysterious users, information that can help you figure out the best ways to engage and convert these visitors. Since lead generation and nurturing are such big challenges to B2B marketers, this is great news.
Research clearly shows that social logins can lead to increased interactions and promote higher conversion rates. In addition, they can provide you with access to valuable insight about specific leads and your target demographic in general.
Here are some stats to keep in mind:
- 64% of people surveyed said they are more likely to return to a website that remembers them without a user name or password
- 49% would read more articles using their mobile devices if social login made it easier to log in
- 42% would make more purchases online using their mobile devices if social login made it easier to login
Here’s another interesting tidbit: while many people might assume the most important social login in the B2B realm is LinkedIn, in reality it’s actually Facebook, according to data compiled by Janrain. Recent updates by Facebook that allow users to control which information is shared when they use a social login has prompted more people to be receptive to using this option.
Incorporating social logins on your website(s) will take a little bit of effort on the part of your tech team, but as you can see, the benefits make it well worth it.
This is just one small part of your social media plan and marketing strategy, and KEO Marketing can help with this and any other tactics you need.
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Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.