Search Engine Optimization: Google Unveils Panda 4.0
Matt Cutts of Google’s webspam team announced on his Twitter feed that the latest Panda update (which Google is calling Panda 4.0) is being rolled out as we speak. This is the newest iteration of Google’s search algorithm, which determines those all-important search rankings.
Google has been continuously expanding and refreshing Panda since its initial launch, but this current update seems to be a larger and more comprehensive overhaul than those frequent, routine tweaks.
The main purpose of this latest update seems to be to continue Google’s Panda-related efforts to reward high-quality content with better search results, while keeping spam and other low-quality content at the bottom of the pile.
It’s still way too early to fully judge what (if any) impact this update may have from a widespread viewpoint, but SEO experts have already started analyzing some high-traffic sites to try and identify those that may have suffered the biggest immediate losses as a result of this Panda update. It’s probably not surprising that many of these sites fall into the “aggregator” category, meaning they have little original content and rely mostly on links or curated content from other sources.
This latest news just reiterates what we have been saying for a long time now. It’s critical for businesses to invest the time and effort necessary to create helpful, high-quality original content on their sites. This offers multiple benefits: you will be rewarded by Google with higher search rankings while also providing your visitors and customers will valuable information that will likely keep them coming back to your site frequently.
By the way, if you are curious as to which sites saw increased or decreased SEO visibility in the immediate aftermath of the latest penguin update, check out this data compiled by Searchmetrics.
And if you lack the time, resources or knowhow to create a robust inventory of content for your business, we specialize in handling content marketing tactics and strategies.