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Google Redesigns AdWords Express Dashboard

It will now be easier (and more visually interesting) to check out your stats and data in your AdWords Express dashboard. Google just announced a new design and enhanced features for the main AdWords Express display.

When you log into your AdWords Express account, you will now instantly see your most important information right away in a very visible spot. “After gathering feedback from AdWords Express users, we’ve redesigned the dashboard with ad performance stats front and center,” the announcement on the official AdWords blog said.

The goal, Google said, was to make it easier for you to see the information that’s most of interest to you right away, whether you are using your laptop, phone or other device. This makes it simple to monitor and manage your ad campaigns on the go.

You can now see how many clicks, views and calls your ad has gotten and from which devices. By clicking on one of the main, prominent categories, you will be able to quickly see specific stats related to that item. For example, you could find out how many people saw your ad on their smartphone by clicking on the “Views” section.

Of course, Google points out that you can get more much in-depth insights by connecting your AdWords Express and Google Analytics accounts

At KEO Marketing, we can assist you with AdWords or any other type of online advertising campaign.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.