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Facebook & Twitter Saw Red Last Week As The Human Rights Logo Campaign Took Over

Facebook & Twitter saw red last week as the Human Rights Logo campaign took over. There was a reason this logo appeared as everyone’s profile photo. The Supreme Court heard arguments on two important cases last week, Hollingsworth v. Perry and United States v. Windsor.

Monday started the hearings and at 1p.m. Anastasia Khoo, Director of marketing for the Human Rights campaign, “asked our supporters on social—on Twitter and Facebook—to change their profile pics and ask that their friends and family do the same.”  The campaign took off as everyone, some of which some people thought had no opinion on the matter, changed their profile photo to the red and pink logo in support of gay marriage. “It took off beyond our wildest expectations,” she said.

Hollingsworth v. Perry is contesting the constitutionality of California’s anti-gay Proposition 8 and United States v. Windsor seeks to overturn the Defense of Marriage Act signed by Bill Clinton in 1996, which excludes the marriages of gay couples from federal recognition. The power of social is reaching far greater than just the computer or smart phone, its making its way into the polling place. Khoo points out, “58 percent of voters support marriage equality, and that number with the younger demographic is closer to 80 percent,” and social media tends target the younger audience.

Khoo also loves the creativity the supporters are showing in different variations of the logo. From everything like Martha Stewart’s cake to George Takei’s Star Trek logo, the logo campaign has made an impact on Facebook and hopefully will in Washington.



With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.