eCommerce Purchases as Big as a Bulldozer
Consumers are becoming more comfortable on their smartphones and mobile devices and making larger eCommerce purchases that were previously typically reserved for PCs. A decade ago, the consensus was people would only purchase digital goods on their mobile devices, but recently PayPal has shown that people will purchase things such as a $48,000 bulldozer on their phone without batting an eye.
“As consumers increase their use of mobile and become more comfortable on devices, we are seeing that this is leading to higher purchase amounts,” said Claudia Lombana, shopping specialist at PayPal, San Jose, CA. “It comes down to the flexibility and convenience on mobile, which is unparalleled so people are becoming more comfortable making higher-end purchases,” she said.
The bulldozer purchase isn’t an outlier in mobile eCommerce purchases either. In the past year there have been several other purchases that topped the $40,000 mark, including multiple diamond necklaces, a coin collection and a painting, just to name a few.
Large purchases are not the only area that is growing for mobile payment processor, PayPal. Their mobile payment volume tripled on Cyber Monday this year compared to 2011. PayPal’s parent company, eBay reports that nearly 2,000 autos and airplanes are sold on their mobile app each week and continues to climb.
Undoubtedly, eCommerce basket size and actual purchase amounts have increased year over year and mobile eCommerce purchasing is occurring more frequently.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.