Facebook Turns Social Network Focus to Brand Pages
Social network giant, Facebook has a different business model than they did when they first went live in 2004. Now, with shareholders and investors to please, Facebook is pinning much of their own business focus on the businesses that use Facebook to connect with their own customers via Facebook Pages.
Last week, Facebook unveiled a dedicated “Pages Feed” that filters out all the noise from your friends and only shows status updates and interactions from the Facebook Pages you have liked on the network. This feature appears in every user’s left navigation bar or by visiting https://www.facebook.com/pages/feed when you are logged into your account. Here is an example of the new Pages feed:
Facebook hopes this new feed with help boost the social networks’ Page reach and frequency and allow Facebook users to easily see content from brand pages that they may have otherwise missed without the dedicated feed.
Now that search engines such as Google and Bing use social signals (likes, comments, shares of posts) as one key factor to determine their natural search engine rankings, engagement on Facebook and other major social networks has become a critical component of internet marketing.