Foursquare Redesigns App, Touts it is “Better Local Search than Google”
Foursquare launched a major redesign of its mobile app on June 7th for all iPhone and Andriod devices. The new app has incorporated features from social discovery and local search applications and Facebook’s “like” function, bringing a whole new array of features to the app.
Foursquare announced that their “explore” function allows their 20 million plus user base to browse locations by category or conduct a specific search for specific desires, such as “free wi-fi” or “chai tea.” The company boasted the “explore” function has a better local search than Google or Yelp, which provides users with roughly the same generic results.
Foursquare users get a “very personalized set of search results,” based on prior check-ins, friends’ check-ins and a given locations’ popularity across Foursquare, said Holger Luedorf, Foursquare’s vice president of business development, said at a conference in San Francisco last Tuesday.
This redesign is a big move for the 3-year old company, enhancing their check-in service to a recommendation service that not only allows users to see other users and friend’s recommendations, but to also find friends who may be nearby exploring other businesses.
Foursquare plans to launch a BlackBerry version of the app in the coming weeks and is working with Microsoft to create an app for the Windows Phone.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.