Phoenix SEO Agency, KEO Marketing President, Sheila Kloefkorn, to Present Social Media and Online Marketing Strategies at Upcoming TCATA Conference
Phoenix SEO agency, KEO Marketing, announces President Sheila Kloefkorn will present at the upcoming Management and Education Conference sponsored by the Textile Care Allied Trades Association (TCATA). This year’s theme is “Experience the Past, Prepare for the Future.” The annual conference will be held April 18-21, 2012 at the Williamsburg Lodge in Williamsburg, Virginia. The conference targets manufacturers and distributors of laundry and dry cleaning equipment and supplies, as well as other companies related to the industry.
Sheila Kloefkorn is the founder of KEO Marketing Inc in Phoenix, Arizona. The company has assisted hundreds of companies in the U. S. and around the world with online strategy, planning, search engine optimization and a host of social media campaigns. Her TCATA presentation will focus on how manufacturers and distributors in the laundry and dry cleaning industries can leverage social media and online marketing.
Social media can be a powerful tool for today’s marketing strategies. It helps create new leads, manage a brand’s reputation and develop new business connections. During her presentation, Ms. Kloefkorn will explain how social media works, how to get started with a strategy specific to your business and how to invest the proper time and resources for a results-oriented program.
Ms. Kloefkorn will also discuss the risks involved in not integrating social media and online marketing programs into a company’s marketing plan. For example, studies confirm the vast majority of purchases begin with an online or mobile search. Social media factors into these searches. Therefore, businesses without a strong social media presence will not rank favorably in search results.
In addition, social media presents an exceptional opportunity to learn what customers have to say about certain products and services. Any negative comments can be addressed immediately and potentially turned into a positive experience for the customer. Social media and online marketing also have the ability to produce leads more economically than other tactics.
“Trying to make heads or tails out of social media can be somewhat overwhelming,” said Sheila Kloefkorn, president, KEO Marketing. “But, it’s important businesses learn how social media and online marketing can help make them more profitable.
“Whether we like it or not, social media is here to stay,” continued Kloefkorn. “Companies need to incorporate it into their current marketing plans so they can connect with people they normally wouldn’t be able to access. As a result, they have the potential to generate a wave of new business leads.”
To register for the TCATA member conference, visit http://www.tcata.org/2012-conference-registration.pdf