Latest Google Search Update Gives Local Businesses More Exposure
The latest Google search update, dubbed Search plus Your World, has already shown that this is the most significant update of Google’s search tool by fully intertwining social networks into search results. The update revolves around Google’s own social network, Google+, which allows individuals, local businesses and mega corporations to unify their social media and search engine optimization strategies.
The new opportunities that arise here will be dictated by two basic requirements: generating buzz about your business and creating an effective and optimized business page on Google+. More personalized results will enable local businesses to be easily found by users searching for keywords related to their offerings. Raised visibility for Google+ profiles and pages via Google search could also help your local business attract new customers.
For example, a small business owner who needs office supplies for his business could be searching for “wholesale office supplies” in Google. Since results from Google+ appear towards the top of the 1st page, they could easily come across a post from one of the people on their Google+ network talking about the great deal they just received from (your) B2B office supply store. Not only will this post get your business’s name in front of the price-conscious business owner, it has added value because the recommendation comes from a trusted source. Congratulations, you might have just earned yourself a new customer.
There is a lot you can do to leverage Google’s new search tools and the Google+ network. It is important to remember that just creating a Google+ page won’t do the trick, it is imperative that you stay active on the network as post older than 72 hours are unlikely to show in search results. Also, similar to a typical business’s approach to Facebook and Twitter, encourage customers to follow your Google+ page for special deals, announcements or coupons.
You may think that Google+ is just another social network for you to post updates on, and you are right, except this time the impact it has will be much larger on and off the Google+ network.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.