KEO Marketing

Be in the Know.

Google, Yahoo Enhance Image Search

Both Google and Yahoo have enhanced the way their image search works and is displayed recently, showing the impact images have in maximizing content optimization. Image search optimization goes beyond simply adding keywords in the ALT tag, and image results appear in more than just one location.

Google image search has added an image carousel which allows the viewing of large images within a few swipes and started clustering similar images like it does for text. Yahoo image search now allows anyone to instantly share any image found on Yahoo via Facebook and Twitter, adding social sharing and continuous scrolling of images, similar to Google’s image search carousel.

Recently, PR Newswire highlighted on their blog that images that are syndicated with image_searchpress releases find their way in Google’s universal search, news search, image search and Google Maps. This goes to show the importance of optimizing images for Google’s search bots which read the HTML tags of the images including the image source and ALT tags.

When uploading any image to the web, whether it is for a press release, your website or in an e-mail, you never know where it might end up so follow these guidelines when optimizing:

  • Include keywords in the HTML including image source and ALT tags.
  • Caption the image with the keyword towards the beginning and keep it short.
  • Use the keyword as your image name (keyword1-keyword2.jpg)
  • File size matters – reduce size if needed but keep the quality high.

For additional information on image search optimization and how to get your images to appear in image search results, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.