Google Search plus Your World, Changing SEO and Going Social
Last week Google Search rolled out the “Search plus Your World” update to their search algorithm, but this one is a change everyone can actually see. Google Search has always strived to bring relevant results from across the web and rank them accordingly, based on a nearly endless array of factors. Now, with Google Search plus Your World, Google’s search results get personal, making search engine optimization even more critical.
When you are signed in with your Google+ account, you will now find personal results and profiles of the people you know or follow including pictures, posts and content shared on the Google+ network within your circles. We all turn to our real-world friends for recommendations or referrals and Google has now taken this a step further and is showing these results in a mash up with results from the web.
This Google update could prove to have a greater impact than 2011’s Panda update and make a dramatic change to search engine optimization. Personalized results will be the default when you are logged into your Google+ account, and are only disabled if you are not logged in. The Google Search plus Your World update essentially will make it harder for your customers to find you and for you to get traffic from the same rankings due to Google+ rankings now showing before public listings.
For example, if you ranked #3 in a search result for your keyword, you now could be #6 or lower, and if you were #6 before the update, you might be on page #2 now. That’s probably not what you wanted to hear starting off the New Year.
However, not all hope is lost. You now know that you can’t have search without social media networks and since Facebook and Twitter results are not aggregated into public search, it’s put a major emphasis on not only creating a keyword rich Google+ account for your brand, but being an active member on the network too. Unlike Twitter, you can’t go around and follow everyone, so reaching people outside of your network is not an easy feat. Google plus Your World means that your brand needs to be relevant, well-found, and well-liked (or at least, well-shared) by influencers.
For additional information on the Google plus Your World update and how it will affect your brand and search engine optimization efforts, contact KEO Marketing today.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.