Google Delivery Service Connecting Local Stores with Buyers

Author Sheila Kloefkorn Published January 5, 2012

Introducing, Google Delivery. As if Google didn’t already offer enough products, services and ways to keep us connected, you can add one more to the already long list. Currently in beta testing, Google’s delivery service would allow users to order an item online and the product would ship from a local businesses and you would receive the item within one or two days.

For years, Amazon has been the online retailer leader and Amazon Prime members enjoy free two-day shipping on all items ordered from Amazon and additional exclusive benefits for only a $79 annual fee. This creates a problem for Google, as many shoppers simply bypass Google completely for products and go straight to Amazon.

According to the Wall Street Journal, Google is negotiating with Gap, OfficeMax and Macy’s to begin a fee-based delivery system sometime next year. Google wouldn’t be selling directly to consumers, but would be acting as a middle-man, sort of like a mega-drop shipper.

This new service follows a number of over retail-related ventures including Google Wallet and Google Offers, which further blurs the line between internet and brick and mortar shopping.

About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.