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The Eight SEO Elements Unaffected by Google’s Changing Algorithms – Part 6

Diversity is the sixth of eight SEO elements unaffected by Google’s changing algorithms.  Just like with the age-old investment mantra to diversify your portfolio, you want to do the same with your website.  Apparently, Google values format and content diversity.

For example, use different mediums to deliver your content.  You can leverage one content piece on the same page using separate formats.  In addition to copy, you can add video, presentations, images and charts.  You can also add unique pages for diverse content.

And, don’t forget to submit a unique site map to Google if you’re providing content in formats other than text.

Continue reading as we highlight each of the eight SEO elements, or contact KEO Marketing for more information.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.