KEO Marketing

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The Eight SEO Elements Unaffected by Google’s Changing Algorithms – Part 4

User Experience is the fourth of eight SEO elements unaffected by Google’s changing algorithms.  Google has a vested interest in providing search results to good websites.  If users find poorly designed, slow websites at the top of the rankings, they might try another search engine.

Therefore, Google measures page loading speed and bounce rates to confirm a good user experience.  Qualitative features are also important, like appealing design, straightforward navigation and a well structured user interface.

Updating your site regularly, along with enhancing the quantitative measurements above, will help keep users on your site.  And all these things will help your Google ranking.

Continue reading as we highlight each of the eight SEO elements, or contact KEO Marketing for more information.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.