KEO Marketing

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The Eight SEO Elements Unaffected by Google’s Changing Algorithms – Intro

Search engine optimization, or SEO, helps improve your website’s rankings in search engines.  Like other search engines, Google uses crawlers, also called robots or spiders, to find web pages that match their algorithmic values.  Google keeps algorithms secret and changes them regularly.

In fact, Google says it makes an average of one algorithm change each day.  SEO experts constantly deal with these algorithm modifications and work to stay on top of them.  So how can you establish good SEO practices when you know algorithm changes will keep coming?

Fortunately, eight SEO elements are unaffected by changing algorithms.  If you keep focused on these eight elements, you can avoid some of the ranking uncertainty caused by new algorithms. The eight elements are:

  1. Basic On-Page SEO Rules
  2. Inbound Quality Links
  3. Authority
  4. User Experience
  5. Freshness
  6. Diversity
  7. Feedback
  8. Compatibility with Updated Technology

Continue reading as we highlight each of the eight SEO elements, or contact KEO Marketing for more information.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.