Is B2B Lead Generation Dying? Google Insight Says Yes.
The shares of search volume for lead generation have decreased every year since 2008 as marketers have sharpened their focus and are increasing their searches for demand generation, marketing automation, marketing analytics, lead scoring and lead nurturing. A study conducted from CSO Insights, in partnership with Sales and Marketing Executives International (SMEI) and Marketo, reveals how marketing impacts in delivering sales opportunities to businesses and supports this data from Google Insights.
The trendy new searches for lead scoring, marketing automation, demand generation and lead nurturing have been growing since lead generation’s decline in 2008 and have shown increases up to 67% and continue to climb. The days of forcing visitors to your website to sign up before downloading a brochure are on their way out – and the aforesaid practices are knocking on the door.