KEO Marketing

Be in the Know.

Why Google+ Is a Win for SEO

If you haven’t heard of Google+ yet, where have you been? This social network has been growing at a rapid rate (over 10 million users in 1 week!) and is now over 20 million. Many are comparing it to Twitter and Facebook, but there’s one glaring benefit that doesn’t exist in either of those places: SEO.

Google+ is a great source for links. They’ve opted to allow links, whereas other networks have no-follow attributes. This could be part of a strategy that will allow Google+ to become a major player in social media.

Here are just a few of the potential areas that allow for link placement, which is crucial to SEO:

  • Google+ posts – Similar to a tweet or a Facebook update, a Google+ post is where users can share what they’re thinking. Links found here are valuable links for SEO.
  • “About Me” section – The ‘About Me’ section of each user’s profile can include beneficial links, too. This may be of great advantage to brands and businesses who have subscribed for the opportunity to set up business pages on Google+. These links may even be of more value than those in Google+ posts.

While businesses aren’t yet able to establish themselves on Google+ yet, the opportunity for integrating SEO efforts are already in place.

For more information about SEO or social media and networking, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.