Mobile Internet Marketing: Google Increases Smartphone Share
According to new comScore MobLens data, Google, driven by Android, showed the highest growth among top United States smartphone platform providers between July and October 2010. Google Android finished in third in the U.S. smartphone market in the three month average ending in October with nearly percent market share, an increase of roughly 38 percent from the 17 percent market share it held in the three-month average ending in July of 2010.
In the same time period market leader RIM (Blackberry platform provider) lost nearly 9 percent of its market share dropping from over 39 percent to 35.8 percent, the number two finisher Apple grew its share about 3 percent from just under 24 percent to 24.6 percent, while number four finisher Microsoft lost nearly 18 percent of its market share, dropping from nearly 12 percent to 9.7 percent.
Mobile Content Usage Continues to Grow
Nearly 61 million people in the United States owned a smartphone between July and October 2010, up 14 percent from the three-month period ending in June 2010. In October 2010 almost 70 percent of US mobile subscribers sent and received text messages on their mobile device an increase of three percent from the three-month period ending in June. Users also used Web browsers at increased rate up almost 8 percent to 36.2 percent. Additionally, downloading applications, accessing social networking sites or blogs, playing games and listening to music all increased among smartphone users.
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