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How Can Corporate Blogging Benefit My Business?

Blogging can provide businesses an outlet for news, product updates, service announcements, customer interaction and so much more.  Adding a corporate blog to your search engine optimization and social networking strategies can help your organization leverage a community of interested users who often convert into buyers.

Corporate blogging is an effective social networking tool used to communicate news, commentary or information.  Typical blogs can combine text, images, links and other media that relate to a particular subject.

Blogging as a business strategy can help businesses gain online exposure by publishing information about their products or services.  Consumers interested in these products or services can read about them, post comments, and then spread that information by linking, ranking or re-posting in their own blog.  This viral marketing practice has become popular as a search engine optimization strategy because search engines value recency in information and it can boost a website’s popularity quickly.

Blogging to communicate with your target market will bring more traffic and act as a link-building agent that can increase your website’s ranking.  KEO Marketing can help you create, maintain and syndicate blog articles that contain well-researched keywords to target your audience with content they want to read.  Blogs are a great way to share information about your products and services with interested consumers!

For more information about corporate blogging in Arizona, contact KEO Marketing.

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    About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

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