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Search Engine Marketing and the Importance of Keeping up With New Trends

The race to be the best search engine marketing company in your industry is extremely competitive and brutal. SEO is always changing and individuals are always adjusting to stay ahead of the competition. Some people build brochure Web sites, while others strive to be a source of information and peddle their product or service alongside. Still others implement huge online shopping carts, while some depend on affiliates. No matter how complex or simplistic your Web site is, you must make sure to implement all the latest search engine marketing strategies and techniques.

It is relatively easy to become complacent and even bored with regular search engine marketing efforts as well as get stuck in a rut with implementing outdated techniques. Many SEO companies may even stubbornly stick to outdated or limited search engine marketing techniques and fail to explore the possibilities within the SEO industry. This approach will result in your growth and progress online suffering a slowdown while the competition jumps ahead of you because they are not stuck in the rut of taking the same limited approach.

In every industry there are extremely aggressive competitors that are willing to implement the latest strategies and techniques, which may result in them becoming a trend setter in the industry. Your search engine marketing  efforts should be to outdo your competition’s efforts. You want to be the trend setter of the industry, not the follower. In an ideal situation, your SEO firm will help you not only match your competitors efforts but surpass them. Your business should not limit itself by focusing on only one aspect of search engine marketing such as directory submission, article submission or bookmarking. Limiting yourself will stall or slow your growth within the search engine market while your competition is shifting into a higher gear.

For more information about search engine marketing trends, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.