Marketers Spending More on Social Media Strategies
Marketers already planned on increasing their social media spend in August 2009, and they have continued to increase them since then. Survey respondents in February 2010 claimed they will devote nearly one-fifth of their marketing budgets to social media in the next 5 years.
B2B social media spending is nearly even with B2C spending. According to the Survey, B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other channels for the next several years. B2B product marketers will remain behind the curve over the next 5 years.