KEO Marketing

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Social Media Marketing on Facebook: What Works?

Last September, Marketing Profs conducted a survey of B2B and B2C marketers to find out which social media marketing strategies work (and don’t work) for them.

The survey found that the most common social media marketing strategy used on Facebook was to attempt to drive traffic to corporate materials through status updates. This strategy, while widely used, was not the most effective!

The survey found that the most effective tactic for consumer-oriented companies was to create a Facebook application, which was done by less than 25% of total respondents. Both B2B and B2C companies also reported surveying their fans as an effective tactic (3rd most common strategy).

Buying ads—even targeted ones—was the least effective type of social media marketing.

Contact KEO Marketing for more information about social media marketing and Facebook.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.