Social Media Marketing on Facebook: What Works?
Last September, Marketing Profs conducted a survey of B2B and B2C marketers to find out which social media marketing strategies work (and don’t work) for them.
The survey found that the most common social media marketing strategy used on Facebook was to attempt to drive traffic to corporate materials through status updates. This strategy, while widely used, was not the most effective!
The survey found that the most effective tactic for consumer-oriented companies was to create a Facebook application, which was done by less than 25% of total respondents. Both B2B and B2C companies also reported surveying their fans as an effective tactic (3rd most common strategy).
Buying ads—even targeted ones—was the least effective type of social media marketing.