Shifts in Social Network Spending
Last year ends and the new year begins with major shifts in social network advertising spending. With 350 million users worldwide, Facebook is the #1 destination for marketers worldwide. Facebook has surpassed its former rival, MySpace, with marketers worldwide projected to spend $605 million on Facebook versus $385 million on MySpace in 2010.
Overall, online social network ad spending in the U.S. is predicted to reach more than $1.21 billion in 2009, an increase of 3.9% over last year. 2010 will see stronger growth of 7.1%.
Download the full report, “Social Network Ad Spending: 2010 Outlook.”