KEO Marketing

Be in the Know.

Links Top List of Factors in SEOmoz Search Engine Ranking Report

A few weeks ago, we told you about the SEOmoz 2009 Biennial Search Engine Ranking Factors report.  If you haven’t downloaded it yet, do it now.  Here’s just a small taste of the kind of information you’ll see:

Of the five top ranking factors, four were link related. The fourth top ranking factor was “Keyword Use Anywhere in the Title Tag.” All others were related to getting links and formatting links.

Back in 2007, the report listed “Using the keyword in the title tag” as the most important factor. This year, that factor was beaten by:

  • Keyword Focused Anchor Text from External Links
  • External Link Popularity (quantity/quality of external links)
  • Diversity of Link Sources (links from many unique root domains)

Links may not always be the most important factor when it comes to ranking well in the search engines, but these days, especially in Google, links are the dominating force.

For more information about online link building strategies, contact KEO Marketing at 888.702.0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.