KEO Marketing

Be in the Know.

A Sneak Peek at Google’s New Search Engine: Caffeine

Last week, Google updated their webmaster blog by posting a link to the beta version of their new search engine, Caffeine.  For the last several months Caffeine has been a secret project, but it has now been opened up for testing to web developers, power searchers and other interested parties.  The post, which appeared on August 10, started with the following:

“To build a great web search engine, you need to:

  1. Crawl a large chunk of the web.
  2. Index the resulting pages and compute how reputable those pages are.
  3. Rank and return the most relevant pages for users’ queries as quickly as possible.”

With the launch of Caffeine, Google hopes to offer users next-generation architecture in search, pushing the envelope on size, indexing speed, accuracy, comprehensiveness, etc.  Most users may not even notice a difference in search results but online marketers should keep in mind that preference will be given to more recent results.

For more information about what you can do to prepare for Google’s Caffeine update and changes to SEO, contact the Phoenix SEO experts at KEO Marketing at 888.702.0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.