Increase Leads by Tracking Your Site’s Traffic with Google Analytics
You may have heard of Google Analytics, the free service offered by Google that generates detailed statistics about the visitors to a website. With Google Analytics, you can learn more about where your visitors come from and how they interact with your site. You may already have it implemented on your site – but do you know how to analyze what it measures?
To maintain a successful site, you’re going to need a consistent flow of traffic. It’s a good idea to keep an eye on the number of new visitors that come to your site because it’s a good indicator of how well you are promoting your site, and whether or not there might be some problems preventing people from visiting.
When users return to your site, it’s a sign that you’re doing something right! It doesn’t take a lot to turn people away (bad customer service, difficult navigation, shopping cart errors, etc.), but it DOES take a lot to get them to come back! Returning visitors can tell a lot about your marketing efforts and even more about on-page factors, like usability and relevant, quality content.
Number of Page Views/Time Spent on Site
So, you might have a lot of visitors, but do they actually stay? Google Analytics can not only tell you how many people visit your site, but they can also measure how many pages each visitor looked at and how much time they spent on each page. If visitors “bounce” as soon as they come to your site, chances are they didn’t find what they were looking for or they didn’t like what they saw. If they did stay, you can use the time they spent on the site to make assumptions based on the quality of your content and whether you’re targeting the right audience.