KEO Marketing

Be in the Know.

3 Good Reasons Why You Need a Website Sitemap

1. Organization. A sitemap should provide a complete overview of all of the pages on your site – it’s like an online hierarchy of your website. It makes it easy for you and the people responsible for adding to and maintaining the site to make decisions about where things need to go. From there, you can also quickly discern the relevance and accessibility of each page.

2. Navigation. Your sitemap should literally be a map of your site that visitors can easily read. When people come to your site, they may or may not get lost in thousands of pages. The sitemap is there to help them navigate to where they want to be with ease.

3. Optimization. A well-built sitemap can act as a map for search engines as well. You put a lot of time and effort into optimizing your site, but it’s all for nothing if search engines can’t find all of your pages. Search engine robots should be able to find every link and every page on your site just by scanning your sitemap. We encourage using an XML sitemap for this purpose.

If you have any questions about how to build a sitemap, or how it can help your website, contact KEO Marketing at 888.702.0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.