How to Hire the Best Web Design Agency
As you move forward with your 2017 marketing plans, it is important to recognize that to succeed in today’s competitive market you need to provide the best brand experience for your customers.
With the waves of marketing change happening over the last few years, both social media and mobile devices have given the consumer the power to access your website through many different platforms. This wave means you have an opportunity to find the right agency to deliver your company’s message to your potential customers in the most efficient and effective way possible. Along with the new year comes significant changes in the internet, social media and search engines.
The most successful websites do not remain static. Websites must be optimized for today’s internet. Effective companies require the help of a skilled web design agency. How can you find the best web design agency that aligns with your business needs? We have compiled a checklist for you to help you make the right decision when choosing an agency.
1. Design for Mobile Devices:
We live in a world in which mobile devices have become commonplace. The smartphone is so ingrained into society that it has now become the main device with which web browsers arrive at your website. A great web design agency will design your website for best results on a mobile device.
In addition to the fact that mobile devices are accessing your website more frequently than desktop devices, Google has updated their search algorithm to give ranking favor to mobile friendly sites. Websites not meeting this standard will fall in search rankings.
Here are some tips for designing websites for mobile devices:
- Clear, Focused Content – Keep the design simple. Each page should have one central focus so the user can find what they are looking for quickly.
- Simple Menus and Navigation – Make the menu a drop-down menu or an icon on the top left or right of the mobile screen. Also, make navigation easy and short.
- Fast Loading Speed – 40 percent of website visitors abandon a site that takes more than three seconds to load. Speed up loading time by trimming the site down.
2. Design for Search:
A great web design agency will develop your site to improve the search engine rankings. The level of visitor engagement by the user is an important factor in gaining higher page rank. Studies by Moz.com have determined that Google measures factors such as page views, time spent on the site and bounce rate to help determine the rank of the page. A large amount of page views signal to Google that the site is popular.
Optimize your website for voice search
A good web design agency will also design your site to optimize it for voice search. Voice searches are different than typed searches. When people are voice searching, they tend to have longer queries that use more complex phrases. Smartphones have made voice searches much more commonplace. Because of the growing reliance on voice searches, online content creation and Search Engine Optimization (SEO) for your website must change to adapt to voice search.
3. Design for Customers:
Consumers want to engage with the companies and the products. Social media and the interactive Internet have created a class of consumers that expect companies to connect with them just like their friends do.
Tips to build this kind of trust include:
- Communicate. Take the opportunity to interact, engage and communicate with your audience.
- Be Open. Open your business up a little. Show what is happening behind the scenes. You cannot do all your work behind closed doors and expect consumers to trust you.
- Care. Prove your authenticity by showing you care. Show that you are more concerned with providing something of value rather than just trying to make a quick buck.
4. Design for Data:
Today’s digital marketing tracking capabilities generate a pool of data that is readily available to companies for analysis. The advent of data-driven marketing ensures that organizations can identify the strategies and campaigns that are most likely to be successful. A great web design agency will recommend data points to be tracked to identify key areas that will help improve the results of your marketing campaigns.
In addition to collecting data, the agency will also recommend how to use it. “Predictive Analytics” is a strategy that should be considered. Digital marketers have discovered that they can use data gathered on earlier campaigns and apply predictive analytics to build stronger and higher-return programs. Companies that will succeed in 2017 will use captured data to the best potential clients. The data collected from previous successful campaigns can be used to develop more focused marketing campaigns that will reach out to and convert the targeted audience.
So when you are searching for the best web design agency for your needs, consider not only their ability to create an attractive website, but also their ability to create a website that is optimized for mobile traffic, builds a compelling customer experience and collects data so that you can create more effective marketing campaigns in the future.
If you would like to learn more about effective web design, contact KEO marketing today or call us at 888-702-0679.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.