Social media is bigger than ever before in B2B marketing, especially on Facebook, and according to a recent study by retail research specialist Conlumino, it is expected to keep growing. Outlined below are two tips for increasing social media engagement on Facebook for improved B2B marketing.
Consistency is key
When a business posts Facebook status updates regularly, the page's updates become better optimized for Facebook's EdgeRank algorithm, Search Engine Land reports. This can help increase audience engagement as it expands the business' reach. A brand may want to carve out particular times each day to post. After figuring out when fans are online most, a business can schedule its posts to appear during those times to increase interaction. Facebook currently allows businesses to store posts and schedule updates in advance.
Keep it brief
Although readers enjoy regular, fresh content, businesses do not always have the time to read lengthy posts promoted by other businesses. As a result, social media marketing experts recommend a business keep Facebook updates to a maximum of 420 characters. About 225 is the average amount of characters recommended for a typical Facebook post. Finally, adding a high-resolution picture to the post can catch the reader's eye and complement the message.