Social media news: Facebook revises ad placement to protect brand image
Facebook’s ad changes have been in the social media news recently. One alteration they’ve recently unveiled has to do with ad displays. Social media marketing is a large part of many businesses’ efforts to build a brand image, and Facebook has decided to accommodate that need by preventing ads from being displayed on controversial pages and group profiles.
“This process will expand the scope of Pages and Groups that should be ad-restricted,” Facebook stated. “By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list.” according to ClickZ.
Pages and groups with adult or otherwise sensitive content had ad space previously. For a brand to show up in connection with such pages could give customers the wrong impression. Recognizing that online marketing is about image, Facebook has expanded its definition of which pages should not receive advertising.
Companies can buy ad space on Facebook secure in the knowledge that their brand image be protected.