Local search engine optimization is important for companies of all sizes. It is not an optional component of SEO for any of these organizations. There are many ways to start improving rankings in local results, several of which overlap with general SEO best practices.
One way to ensure a company is easy to find on search engines is to optimize its logo. This may not be a strategy at the front of a business owner's mind, but it can have benefits for comparatively little effort. Here are some tips to optimize business logos for local search results:
- According to Search Engine Land, businesses should pay attention to the alt text of their logos. Adding key information to this field can help search engines find a business more readily. It isn't advisable to stuff the alt text of an image with keywords, but writing in a business's name and location is a good idea.
- Ensure the business logo is consistent across platforms. Companies should use the same logo on their websites and on social media pages. This will reinforce the connection of the logo to the company to both prospective customers and search engines alike.