How to take the lead in social media marketing

While observing is a crucial part of participating in the Twitter arena, it's important for B2B marketing professionals to take initiative as well. Starting a conversation on the social media platform is one way to take the lead, and it allows businesses to stand out among other companies in a crowded social media space, capture people's attention and generate leads (1). To accomplish all of these objectives, B2B marketers need to go the extra mile by becoming leaders. 

There a couple ways to take on a leadership role in the Twitter sphere. For example, instead of just accepting followers' requests, marketers can also ask each buyer a personalized question. This builds a stronger relationships with followers. 

B2B marketers can host a Twitter chat on a topic, which shows that the company is authoritative and willing to share information with others, create content and add opinions when retweeting. Marketers have a better chance of capturing buyers' attention by offering something valuable (2). It should be a two-way street.

Sources: 
1. Are You Wasting Your Time on Twitter? Four Ways to Make It Count
2. Six Ways B-to-B Marketers Can Use Twitter to Generate Leads

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.