Gaining an online presence in the social media arena requires a few strategies. The target audience flocks to certain social media channels at different days of the week at certain times, depending on the post.
B2B marketing professionals should share content via LinkedIn on Sunday from 9 a.m. to 11 a.m. Twitter attracts the most B2B followers on Wednesday from 10 a.m. to 11 a.m.Facebook posts generate interest around 11 a.m and in the late afternoon, according to MarketingProfs.
B2B audience members do not favor question marks. LinkedIn posts generate 25 percent fewer clicks with a question mark and B2B tweets result in 39 percent fewer clicks when they include a question mark, MarketingProfs reported. Additionally, exclamation marks generate 15 percent less clicks on Twitter.
However, LinkedIn content with a question mark results in 26 percent more clicks from a B2B target audience. B2B marketing professionals should consider using hashtags for both LinkedIn and Twitter. LinkedIn messages with a hashtag receive 56 percent more clicks, and B2B Twitter posts generate 193 percent more clicks with a hashtag.
Social Media Examiner indicated that Facebook attracts the most fans when B2B marketing associates post entertaining content involving the brand, offer a free incentive with multiple purposes or motivate users with an inspirational quote.
Understanding target audience members' habits and interests strengthens connections through all social media channels, resulting in an influx of sales.